The Demise of Google Optimise

A few months ago, Google announced that its free A/B testing service would be shut down at the end of September. Obviously, this wasn't the most popular decision, but there wasn't much end users could do other than migrate to another service, such as Optimizely or VWO.

These feature-complete services offer a great deal of functionality but also come with a hefty price tag for its more significant users. So for cost-conscious businesses, you'd have to look further afield.

Enter AWS CloudWatch Evidently.

For companies with developer resources and already utilising the AWS SDK in their language of choice, this is certainly worth considering if you require only a small subset of features. Like many serverless products, you're billed for the number of API calls you make once you reach a certain threshold. If you choose to store the events or metrics, these incur additional fees too. The free tier is quite generous, and if you set a retention policy on the CloudWatch logs, you aren't likely to be surprised by a huge bill at the end of the month.

If you're looking for a basic redirect test, or perhaps some component-level switching, this might be the service for you.